Pfizer
Treatment Discussion Guide
Treatment Discussion Guide
Treatment Discussion Guide
Overview.
Metastatic Breastcancer
It is a complicated illness and a treatment discussion guide is a necessary form to facilitate questions from someone who is undergoing treatment to their doctor.
"Increase engagement for the Treatment Discussion Guide. Elevate our brand so that we compete with other medical questionnaires." - client
Overview.
Metastatic Breastcancer
It is a complicated illness and a treatment discussion guide is necessary form to facilitate questions from someone who is undergoing treatment to their doctor.
"Increase engagement for the Treatment Discussion Guide. Elevate our brand so that we compete with other medical questionnaires." - client
Project Duration
January 2020 - March 2020
Team Members
Content Writer (1)
UX Designer (1)
UX Director (1)
Project Manager (2)
Account Director (1)
Key Contributions
Screen Analytics
Applied Empathetic
time and numbering
Competitve Analysis
UI/UX
Process
Problem solve around a roadblock.
We didn't have access to our users because of privacy protection but used anonymous application tools like Hotjar to see gaps in engagement.
01
I joined
01
I joined
01
I joined
01
Research
Competitive Analysis. Hotjar Assessment.
01
Research
Competitive Analysis. Hotjar Assessment.
01
Research
Competitive Analysis. Hotjar Assessment.
02
Ideation
Ampraya non click. Flag Static Motion. Hotjar solution. Content reduce.
02
Ideation
Ampraya non click. Flag Static Motion. Hotjar solution. Content reduce.
02
Ideation
Ampraya non click. Flag Static Motion. Hotjar solution. Content reduce.
03
Analysis
Time empathy. Reduction buttons. Trim the content.
03
Analysis
Time empathy. Reduction buttons. Trim the content.
03
Analysis
Time empathy. Reduction buttons. Trim the content.
04
Re-design
Wireframes. Final Ui.
04
Re-design
Wireframes. Final Ui.
04
Re-design
Wireframes. Final Ui.
05
Testing
Lighthouse testing.
05
Testing
Lighthouse testing.
05
Testing
Lighthouse testing.
06
Prototype
Prototype one touch autoscroll for client. Upload and connect screens to invision.
06
Prototype
Prototype one touch autoscroll for client. Upload and connect screens to invision.
06
Prototype
Prototype one touch autoscroll for client. Upload and connect screens to invision.
07
Handoff
Jira Ticket Documentation. File upload.
07
Handoff
Jira Ticket Documentation. File upload.
07
Handoff
Jira Ticket Documentation. File upload.
Research.
Legal. Medical. Marketing.
These are the three barriers to publish anything. The approval process is strict and especially rigid on wording. However we did competitive spreadsheet analysis. Hotjar and Lighthouse analysis.
Client wanted us to pull inspiration from Ampraya
We had low website rankings because of accessibility.
Hotjar told us people were getting stuck on the intro.
Research.
Legal. Medical. Marketing.
These are the three barriers to publish anything. The approval process is strict and especially rigid on wording. However we did competitive spreadsheet analysis. Hotjar and Lighthouse analysis.
Client wanted us to pull inspiration from Ampraya.
We had low website rankings because of accessibility.
Hotjar told us people were getting stuck on the intro.
Analytics Considered.
Lighthouse Applied
A website with lower accessibility can directly affect SEO rankings. So we went used WCAG tools and found that color contrast ratios were low on some components.
Content Adjustments.
3 areas
Reducing copy. Ordering awareness. And consolidating inputs for an action.
Content Adjustments.
3 areas
Reducing copy. Ordering awareness. And consolidating inputs for an action.
Results
Performance increased
Even with an information dense website we were able to boost the performance with accessibly minded visuals.
Direct impact.
Results
All of this sounds like simple solves. But it shows that without skipping ux fundamentals you could be skipping out on helping significant life.
3
x
increased engagement
29
%
performance increase
92.5
k
newly diagnosed served.
Direct impact.
Results
All of this sounds like simple solves. But it shows that without skipping ux fundamentals you could be skipping out on helping significant life.
3
x
increased engagement
29
%
performance increase
92.5
k
newly diagnosed served.
Direct impact.
Results
All of this sounds like simple solves. But it shows that without skipping ux fundamentals you could be skipping out on helping significant life.
3
x
increased engagement
29
%
performance increase
92.5
k
newly diagnosed served.
Results
Performance Increased
Even with an information dense website we were able to boost the performance with accessibly minded visuals.
The solve.
Looking back.
The solve seems intuitive, but ux fundamentals will guarantee helping the newly diagnosed.
Looking back with the perceived limitations of heavy regulation I would have spent more time dissecting the copy and forensically finding harmony between legal protection but so concise legibility but each party is in agreement.
The solve.
Looking back.
The solve seems intuitive, but ux fundamentals will guarantee helping the newly diagnosed.
Looking back with the perceived limitations of heavy regulation I would have spent more time dissecting the copy and forensically finding harmony between legal protection but so concise legibility but each party is in agreement.
Looking back.
Looking back.
Growth Mindset.
Growth Mindset.
Looking back with the perceived limitations of heavy regulation I would have spent more time dissecting the copy and forensically finding harmony between legal protection with ux legibility with understood marketable medical language.
Looking back with the perceived limitations of heavy regulation I would have spent more time dissecting the copy and forensically finding harmony between legal protection with ux legibility with understood marketable medical language.
Miles Hamilton
Experience Innovator
Full Stack Designer
Visionary
Miles Hamilton
mileshamilton89@gmail.com
Miles Hamilton
Experience Innovator
Full Stack Designer
Visionary
Miles Hamilton
mileshamilton89@gmail.com
Miles Hamilton
Experience Innovator
Full Stack Designer
Visionary
Miles Hamilton
mileshamilton89@gmail.com